Tag: ad targeting
2 articles
Papa Johns Taps Data to Target Hungry Shoppers
By teaming up with Instacart, NBCUniversal, and Carat, Papa Johns successfully reached hungry shoppers at the perfect moment - when their fridges were running low on essentials. This clever approach used data to target consumers when they were most likely to crave a delicious pizza.
Meta Expands Data Use for AI Personalization and Feed Content
Meta is expanding its use of data from other businesses to not only show you more relevant ads, but also to personalize your Feed and interactions with its AI chatbot. You'll still have control over your data, and Meta is working to make those controls easier to manage.