"The rise of memes, AI-generated videos and social media bots are pushing dis- and misinformation campaigns to new heights, and being able to respond to them is critical to shaping perception of adversaries and allies," the Breaking Defense Game Changer writes.
Memes, AI-generated videos and social media bots as tools of influence
The Game Changer identifies three digital techniques—memes, AI-generated videos and social media bots—as driving a new phase in dis- and misinformation. The piece does not quantify their use, but places them together as phenomena that, in combination, are elevating the reach and speed of propaganda efforts. That framing implies a landscape in which low-cost creative formats (memes), high-fidelity fabricated media (AI videos), and automated amplification (bots) operate in concert to deliver narratives quickly and at scale.
Integrated tools to respond to propaganda
Breaking Defense's analysis emphasizes the need for "integrated tools" to respond to propaganda. While the Game Changer does not catalog specific products or platforms, it advances the general prescription that responses must be coordinated and capable of handling the variety and tempo of contemporary information operations. Integration here refers to systems that can detect, analyze and act on signals across formats and channels so that countermeasures keep pace with evolving campaign techniques.
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See what we buildData integrity as the baseline for pushback
The report highlights the "importance of data integrity" as central to evaluating and pushing back against misinformation. In the Game Changer's framing, trustworthy data streams are a prerequisite for accurate assessment of dis- and misinformation, and for calibrating any corrective measures. Put simply, if the information used to detect or refute falsehoods is itself compromised or unreliable, counter-efforts will be undermined before they begin.
Shaping perception of adversaries and allies
At the heart of the brief is a strategic claim: the ability to respond effectively to modern dis- and misinformation is "critical to shaping perception of adversaries and allies." That is, the outcome of these campaigns is not abstract; it has concrete implications for how actors view one another. The Game Changer therefore treats information warfare as a contest over ideas and perception—not only a technical problem to be patched but a reputational and political contest whose terrain includes social platforms, visual culture and automated distribution systems.
How technologists, policymakers and adversaries and allies are responding
- Technologists and security teams: Will need integrated detection and response capabilities that span memes, synthetic video and bot activity, and will depend on reliable data inputs to validate signals, the Game Changer argues.
- Policymakers and regulators: Are implied stakeholders in shaping the environment for responses, given the briefing's emphasis on coordination and integrity—functions that typically implicate policy choices about platform behavior and data standards.
- Adversaries and allies: Feature in the report's core claim: shaping their perceptions is the strategic objective, meaning both the producers of propaganda and the intended audiences are central to how response measures should be designed.
The Breaking Defense Game Changer frames the modern information fight as a synthesis of creative content, automated distribution and the quality of the data used to counter it. Its prescription is structural: build integrated tools and safeguard data integrity so responses to dis- and misinformation can be timely, scalable and reliable. The report stops short of offering a technical blueprint or enumerating specific vendors, but it tightens the aperture on where effort must be concentrated—format, amplification and trustworthiness.
