Tag: marketing ai

Marketing AI Adoption Surges, Governance Gaps Persist

The AI marketing revolution is in full swing, with 70% of companies now deploying custom AI agents to tackle real marketing tasks - but as adoption surges, a new challenge emerges: how to scale and govern these powerful tools effectively. With only 3% of businesses not using marketing AI at all, the focus has shifted from "should we adopt?" to "how do we manage?"